Matt Baker

Matt Baker

Office and Property Operations Manager

Matt brings more than 17 years of real estate and operational experience within the self-storage industry to the C. F. Smith team. Throughout his career, he has established a reputation for strengthening organizational performance, optimizing facility operations, and creating exceptional customer experiences.

Before joining C. F. Smith, Matt served as Operations Manager for a private equity firm, where he led growth initiatives and oversaw day-to-day performance for a portfolio of self-storage facilities across the Southeastern United States. His strategic leadership improved operational efficiency, enhanced revenue generation, and elevated the overall customer journey. Matt’s earlier roles include experience as a District and Regional Manager, as well as beginning his career in the industry as a Facility Manager—giving him a comprehensive, ground-up understanding of operations.

Matt holds a Bachelor of Science in Hotel and Restaurant Management from Northern Arizona University in Flagstaff, Arizona. It was during his time there that he met his wife, Ashley. They live in Carthage, North Carolina with their two daughters, Sarah and Macy. Outside of work, Matt enjoys exploring history and astronomy, attending live music events, and traveling. A lifelong adventurer, he has visited all 50 states and continues to seek out new places and experiences.